5 Effective Ways of Running Facebook Ads Campaign Like A Pro

1). Create Different Ads For Different Target Audiences.

People of different ages, genders have different needs, preferences and problems. For example, older people like blue, purple, and green, while younger people are more into yellow, red, and orange. For each potential customer type, create an ad accordingly. Men, women, teens & elders, what do they like? How are your products going to help them solve their problems?

Once figuring out their biggest pain point, create ads and let people know that your products will erase their pains off their life.  

Here's a post from AdEspresso, discussed in details about "How to Develop Buyer Personas for Facebook Ads".

2). Be Consistent. 

People click the ads because they like what is on the ads. Make sure that the click will lead them to your web page where same products and same wordings are displayed. You can introduce more about the products, with more images, description, etc. 

You can imagine how frustrated and disappointed a visitor will feel if they click an ad promoting iphone cases, but ends up seeing baby diapers on the web page, or they cannot find the promise of 50% off that is shown on the Facebook ads. 

Here's an ad of Blue Corona. The landing web page is consistent with its ad.

3). Choose The Right Placement.

Depends on your campaign objectives, you might want your ads be displayed on different channels. While creating ads campaign, Facebook will allow you to choose where you like your ads appear: 

• Facebook feeds (mobile and desktop)
• Facebook right-hand column
• Instagram
• Audience Network
• Instant Articles
• In-stream Video

Facebook Business provides some advices: 

• Brand awareness (including Reach & Frequency buying): Facebook and Instagram
• Engagement (including Reach & Frequency buying): Facebook and Instagram
• Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network
• App installs: Facebook, Instagram and Audience Network
• Traffic (for website clicks and app engagement): Facebook and Audience Network
• Product catalog sales: Facebook and Audience Network
• Conversions: Facebook and Audience Network

While for displaying ads on Facebook alone, you can choose to make ads appear on Desktop Newsfeed, Desktop Right Column or Mobile Newsfeed. 

Generally, Desktop Newsfeed is more powerful and great for engagement, but more expensive, compared with Desktop Right Column. Right Column performs better for targeting people who already know your products, for the ads image will be smaller and text will be less readable. While Mobile Newsfeed is a good place to win "likes" and brand your products, for more and more users tend to browse Facebook with their phones. However, most people will make orders with their desktop, for the images and necessary informations are displayed much clearer and bigger on desktops. And they want to make sure all the informations are correct before they place the orders.

4). Add Social Proofs / Customer Reviews.

Before people make the purchase decision, these questions will be hovering around their mind "Will this work? Will it solve my problems? What if I will be just wasting my money?" Testimonies or reviews from other customers who have purchased and used your products performs better in convincing potential customers that your products will solve their problems effectively, than you alone promise and guarantee that it's a great product.  

5). Connect With Customers' Emotions.

Emotions and feelings play a significant role in our decision making process. Create an ad that speaks to customers' emotions and feelings, trigger their eagerness of trying out your products or services and let them believe that your products will make their life better.

There is a thorough and profound discussion about "

16 (9 + 7) Secrets the Pros Use to Create Great Facebook Ad Designs", from AdEspresso.