5 Effective Ways of Running Facebook Ads Campaign Like A Pro

1). Create Different Ads For Different Target Audiences.

People of different ages, genders have different needs, preferences and problems. For example, older people like blue, purple, and green, while younger people are more into yellow, red, and orange. For each potential customer type, create an ad accordingly. Men, women, teens & elders, what do they like? How are your products going to help them solve their problems?

Once figuring out their biggest pain point, create ads and let people know that your products will erase their pains off their life.  

Here's a post from AdEspresso, discussed in details about "How to Develop Buyer Personas for Facebook Ads".

2). Be Consistent. 

People click the ads because they like what is on the ads. Make sure that the click will lead them to your web page where same products and same wordings are displayed. You can introduce more about the products, with more images, description, etc. 

You can imagine how frustrated and disappointed a visitor will feel if they click an ad promoting iphone cases, but ends up seeing baby diapers on the web page, or they cannot find the promise of 50% off that is shown on the Facebook ads. 

Here's an ad of Blue Corona. The landing web page is consistent with its ad.

3). Choose The Right Placement.

Depends on your campaign objectives, you might want your ads be displayed on different channels. While creating ads campaign, Facebook will allow you to choose where you like your ads appear: 

• Facebook feeds (mobile and desktop)
• Facebook right-hand column
• Instagram
• Audience Network
• Instant Articles
• In-stream Video

Facebook Business provides some advices: 

• Brand awareness (including Reach & Frequency buying): Facebook and Instagram
• Engagement (including Reach & Frequency buying): Facebook and Instagram
• Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network
• App installs: Facebook, Instagram and Audience Network
• Traffic (for website clicks and app engagement): Facebook and Audience Network
• Product catalog sales: Facebook and Audience Network
• Conversions: Facebook and Audience Network

While for displaying ads on Facebook alone, you can choose to make ads appear on Desktop Newsfeed, Desktop Right Column or Mobile Newsfeed. 

Generally, Desktop Newsfeed is more powerful and great for engagement, but more expensive, compared with Desktop Right Column. Right Column performs better for targeting people who already know your products, for the ads image will be smaller and text will be less readable. While Mobile Newsfeed is a good place to win "likes" and brand your products, for more and more users tend to browse Facebook with their phones. However, most people will make orders with their desktop, for the images and necessary informations are displayed much clearer and bigger on desktops. And they want to make sure all the informations are correct before they place the orders.

4). Add Social Proofs / Customer Reviews.

Before people make the purchase decision, these questions will be hovering around their mind "Will this work? Will it solve my problems? What if I will be just wasting my money?" Testimonies or reviews from other customers who have purchased and used your products performs better in convincing potential customers that your products will solve their problems effectively, than you alone promise and guarantee that it's a great product.  

5). Connect With Customers' Emotions.

Emotions and feelings play a significant role in our decision making process. Create an ad that speaks to customers' emotions and feelings, trigger their eagerness of trying out your products or services and let them believe that your products will make their life better.

There is a thorough and profound discussion about "

16 (9 + 7) Secrets the Pros Use to Create Great Facebook Ad Designs", from AdEspresso.

Value-Added Dropshipping

1. Why adding value is important?

Adding value is the most crucial factor for creating a successful ecommerce business, otherwise, your store will be just another "Me Too" store, selling the similar products with millions of other stores out there.  

People look for products because they run into problems and they have the needs of getting them solved. If your products can meet the needs, add value and help them, you are going to taste the sweetness of success.

2. What products are more suitable for adding value?

The successful ecommerce business owner knows that he/she is not just selling products, but providing guidance, knowledge, information, insights and solutions. If you can provide customers with professional advise or expert guidance within your niche, you will differentiate your store from other competitors. 

For some products, it will be much easier to add value, compared with other products. Basically, you will be looking for: 

a). Products that have many components: 

Which products need more support, a necklace or an entrance excess device? The more complicated and confusing a product is, the more likely people will search for solutions and answers, and that's where you can jump in and offer your value. You can provide detailed information about what the functions of these components are and how to assemble them together, etc. 

b). Products that are adjustable / customisable: 

If your products can be adjusted and customised, according to customers' specific condition or needs, it will be a great way of providing guidance and adding values.

c). Products require technical setup: 

The customer who purchased an entrance access device is very likely to be confused and feel frustrated by the complicated installation and setting up procedures. If you can provide a short & clear instruction video, presenting the setting up procedures in an easy-understanding manner, you are helping customers to a great extent. 

3. Ways to add value:

Educational content is the most widely used and popular strategy for adding value. You can: 

a). Create a comprehensive buyer's guides:

Explain to customers in details about what they need to watch out or check, in order to choose the right products;

b). Prepare a detailed product descriptions and listings:

Let customers have clear and thorough information about the products you are selling. 

c). Prepare installation & setting up guides: 

Create a short video with a clear presentation, guide the customers through the whole process of installation and setting up the products. Solve the nightmare for the customers.

d). Create a comprehensive users / maintenance manual: 

Explain clearly to the customers about the how the products work, what they should do to keep the products in good condition for a longer time, etc.

Conclusion

Adding value with quality information, guidance, educational content is the most effective and crucial way of creating a successful dropshipping business. Think hard about it and you will get the business rolling bigger and stronger.

5 Proven Ways To Increase Online Sales + Things You Need To Do Now

So you are operating an ecommerce store and you want to make more sales? The good news is people want to buy more online. Nowadays, people spend more and more time browsing the internet. Is your store optimised for this great opportunity? If not, there are 7 simple things that you can implement in your store and experience the efforts getting paid off. 

1. Choose one ecommerce goal. 

Identify which stage is your online store now. Is it at planning stage? Or no visitors, no sales? Or you get tons of visitors, but no sales? Know your current position clearly, then choose one main goal to focus on, such as making more sales or attracting more traffic. Step by step, you will achieve your goals. 

2. Plan for mobile shoppers. 

It's a great trend around the world that people spend more time with their phones, quite sad though. However, it brings the opportunity for the online store owners to optimise this trend and sale their products. To achieve this, efforts are needed in making it more user-friendly and attractive for the mobile visitors. Add more visual contents and re-size the website to fit the mobile devices are essential for keeping the mobile visitors. 

3. Choose the right landing page. 

Choose the right landing page to keep your visitors and convert them into customers. It's recommended to set the parts of the site where they can purchase your products as the landing page. And it's important to make sure that the landing page is clear and visitors won't get distracted or loose their interest in your store and quit. The main purpose of the landing page is to get customers to pay your products.

4. Free shipping. 

Studies have shown that free shipping is the best and most effective way of convincing customers to willingly purchase online. It works for Amazon, ebay, etc. Adjust your product prices and apply this model to convert traffic into sales.

5. Focus on SEO.

Invest more time and efforts on SEO and focus on the right keywords that can bring your store ranking to a higher position in Google search. For a new store, Google search is an effective way of bringing new customers. 

Videos have more influences than text and they have longer effects on search engine. Besides, you can also upload videos to Youtu, which is another powerful platform for attracting traffics. 

Above are the 5 proven ways that have been used by many successful ecommerce store owners. You can implement these methods to your store, by start taking actions to do the following things now: 

a). Browse your competitors' online store, who have been successful in operating ecommerce business. Check their websites out, learn from them and improve your own store. 

b). Look at your Google Analytics data, to get a sense of which part of your current site is attracting people, how long they stay, and how many of the visitors become customers ( the conversion rate). 

c). If possible, talk to people who work in the companies that are selling the products related to your niche. Ask them which product has worked well and which hasn't. 

Don't let your visitors or customers leave your website without purchasing products. Create your site to make it user-friendly and really easy for them to buy quickly. Give your best to your goal, though it might take you 6 months to achieve so. 

Top 5 Ways of Attracting Traffic & Making Sales Online

The biggest challenge for the online store owners is getting traffic to their stores and converting visitors to customers. Besides, ecommerce store owners shall know their position among thousands of other ecommerce sites. It's crucial for them to figure out the effective ways of standing out and making their stores well-known.

The explosion of growth in the ecommerce world has only made it tougher for ecommerce sites to attract the critical mass of visitors needed to stay in business.

In this post I will share with you 12 different strategies that you could use to increase your online community and get more sales. Pick the strategies and tactics you find most interesting and suitable for your business and start seeing your business grow.

1. Update content / blogs regularly.

It's important to keep your customers / followers being interested in your store. You could use the following methods to update the store content: 

• Add the latest and trending products; 
• Post interesting blogs that are related to your products;
• Create discount or sales activities; 

2. Using images while posting Ads.

Images tend to get people's attention fast. The best way to increase Ads engagement is by including images within the Ads campaign. Images help to make the ads connect with people's emotions & feelings, which are the vital factors for making purchase-related decisions. Studies show that posts with photos on Facebook generate 50% more likes than the normal text posts. Same effects happen for the Google Adwords. Image ads are generally more attractive and more easily to stir up people's curiosity, compared with text Ads.

With the help of Google Shopping free apps, it becomes convenient and simple to link the shopify store with the Google Merchant Centre, which simplify the process of advertising with product images to a great extent.

3. Make it easy to link your ecommerce site with other social media.

The more impressions that people have about your ecommerce site, the more likely it is for your site to gain traffic and customers. Make sure that you have embedded the social media icons (facebook, instagram, pinterest, twitter, google+, linkedin, etc) into your webpage. And make sure that they are displayed properly to the visitors, not hidden or blocked. And you could always be the first to like, share, or link your webpage with your other social media account. Do your part to bring your site to the friends, families and communities. 

And you may want to consider to place social media icons in the following places of your website: 

• Footer of the website & blog
• Header of the website & blog
• On the left/right hand side of the website & blog
• In your newsletter
• In you email signature
• Within specific blog posts

Check out this example of an outdoor product website. They list the social media icons on the side of the home page and make them stick there. Neat and tidy. A great idea!

4. Enable UGC (User Generate Content).

It is a great way to create trust and provide insights on your products by using UGC (User Generate Content), which will result in sales increase.

Yotpo is a popular free social review app that's available in Shopify's app store. Yotop helps you to increase sales by generating more site & product reviews with Yotpo’s signature in-mail review form. Besides, with it you can boost your customers' trust and increase conversion rate with tons of verified reviews & customer photos.  The app helps convert over 8% of customers to reviewers through their mail after purchase email which results in a large number of reviews being created. The best part is that this process is automated so you don’t have to spend time reaching out to customers to try and get new product reviews. Here's how it works:

5. Create micro content.

Nowadays, a great amount of people admit that they often feel overwhelmed by the overloaded information out there. World is changing too fast and too many things happen each day, leaving people helplessly, unable to digest such huge information. It means people have less patient and less time to consume content. An increasing trend among marketers which should be considered seriously by the ecommerce store owners is the creation of bite sized chunks of content, for quick and easy consumption. 

Vine is a great, free app for creating an up to 6s short video. Facebook also provide such video creating tool by using up to 10 images. 

Conclusion

Above listed methods have been widely discussed and introduced on other Ecommerce blogs or courses. And a great many of online store owners have won traffic and made great sales over their competitors, by applying one or more of the these strategies. 

Many people have heard some ideas, but only a few are willing to work hard and try them out. Take actions today and fight your way up in the ecommerce business!

Things You Should Know Before Starting A Shopify / E-Commerce Business

Nowadays dropshipping with Shopfiy & Facebook has been widely discussed on Youtube and many other websites. However, before investing more of your time and money, and actually carrying out the Shopify & Facebook dropshipping buisness, you should know the following things, to avoid being unsuccessful: 

1. It takes time and needs money.

Watching those "guru" making thousand dollars per day, gives people the illusion that with shopify dropshipping, Facebook advertisement & Aliexpress, it is so easy to gain decent money really fast & effortlessly, and it will rescue them from exchanging their time with the day-job, which just enough to pay the meals, and most people are so sick of living like this.

However, they fall into this illusion way too fast. Or they're simply not willing to be aware of the reality, but want to be blind and keep on day-dreaming about their fantasy outcomes. They fail to realise that with their current skills and knowledge, making decent income with dropshipping method is like approaching the castle over the ocean, which they aren't unable to enter it at all, for it's just their imagination.  

But the truth is it does take quite a lot of efforts, both time and money. In terms of time, please be prepared to wait at least 1-3 months before getting your first sale, especially for those who doesn't have any E-commerce marketing knowledge or experience. You need to spend certain amount of time browsing around the websites, blogs & googling, to be familiar with the terms and methods. 

As for the investment money, very common, it will take at least $1,000 before you make your first sale. There are many things that costs money, such as choosing the domain name, paying shopify service fees, purchasing the shopify apps, Facebook advertising, etc. Be prepared mentally and financially and be ready to invest even more. 

Be willing to invest enough time & money to get to know the system and then you will start making money!

2. Be persistent & creative. 

It will be difficult to brand your store and even make sales, considering there are already thousands of stores out there selling the same products that your are advertising now. Why will they buy from you, which is just a general store, when they can easily find cheaper products from other well-established platforms, such as Amazon, Ebay, etc? 

Though it might be hard and difficult to compete with other stores, don't ever give up. You should avoid from hopping from one project to another. Learn from the failure, analysing why your fail to make sales, is it because of the niche, or because of the Facebook target audiences not right, or because of the store website not attractive? Improve from the mistakes and restart again. Keep trying and practising, after certain amount of time, you will find the right path, which will take you fly. 

3. Find the right advertising method. 

Even though most of the Youtube guru or courses are talking about using Facebook as the advertising method, it doesn't mean it's the only way. If you have used Facebook ads, and it didn't work for you, don't lose your heart, thinking you are done with the E-commerce. Searching about other advertising methods, such as Google Shopping, Instagram, Pinterest, Google Adwords, Email Marketing, etc, and try them out. Many people make their first sales with Google Adwords, not Facebook Ads. And there are many apps at the shopify store, that can help you create more efficient & attractive advertisements.

Every product has the potential of being the winning product. Keep looking for the right audiences and search deeper, you will find them. 

4. Make your products go viral. 

Before investing in the advertising, you should plan and develop a strategy to make your product go viral, without depending on the advertisement. The more you spend on the advertisement, the less profit you will receive, or even worse, loose money. Be creative, make some videos / photos which are highly engaged with audiences and will make people want to share with their friends. There are quite a lot of good examples about viral ads. Spend some time watching them and learning from them.

Above are the things I think you should know before setting up your shopify store, just my opinion. When you think you are in pain and you've had enough, don't ever give up! 😄