Value-Added Dropshipping

1. Why adding value is important?

Adding value is the most crucial factor for creating a successful ecommerce business, otherwise, your store will be just another "Me Too" store, selling the similar products with millions of other stores out there.  

People look for products because they run into problems and they have the needs of getting them solved. If your products can meet the needs, add value and help them, you are going to taste the sweetness of success.

2. What products are more suitable for adding value?

The successful ecommerce business owner knows that he/she is not just selling products, but providing guidance, knowledge, information, insights and solutions. If you can provide customers with professional advise or expert guidance within your niche, you will differentiate your store from other competitors. 

For some products, it will be much easier to add value, compared with other products. Basically, you will be looking for: 

a). Products that have many components: 

Which products need more support, a necklace or an entrance excess device? The more complicated and confusing a product is, the more likely people will search for solutions and answers, and that's where you can jump in and offer your value. You can provide detailed information about what the functions of these components are and how to assemble them together, etc. 

b). Products that are adjustable / customisable: 

If your products can be adjusted and customised, according to customers' specific condition or needs, it will be a great way of providing guidance and adding values.

c). Products require technical setup: 

The customer who purchased an entrance access device is very likely to be confused and feel frustrated by the complicated installation and setting up procedures. If you can provide a short & clear instruction video, presenting the setting up procedures in an easy-understanding manner, you are helping customers to a great extent. 

3. Ways to add value:

Educational content is the most widely used and popular strategy for adding value. You can: 

a). Create a comprehensive buyer's guides:

Explain to customers in details about what they need to watch out or check, in order to choose the right products;

b). Prepare a detailed product descriptions and listings:

Let customers have clear and thorough information about the products you are selling. 

c). Prepare installation & setting up guides: 

Create a short video with a clear presentation, guide the customers through the whole process of installation and setting up the products. Solve the nightmare for the customers.

d). Create a comprehensive users / maintenance manual: 

Explain clearly to the customers about the how the products work, what they should do to keep the products in good condition for a longer time, etc.

Conclusion

Adding value with quality information, guidance, educational content is the most effective and crucial way of creating a successful dropshipping business. Think hard about it and you will get the business rolling bigger and stronger.