So you are operating an ecommerce store and you want to make more sales? The good news is people want to buy more online. Nowadays, people spend more and more time browsing the internet. Is your store optimised for this great opportunity? If not, there are 7 simple things that you can implement in your store and experience the efforts getting paid off.
1. Choose one ecommerce goal.
Identify which stage is your online store now. Is it at planning stage? Or no visitors, no sales? Or you get tons of visitors, but no sales? Know your current position clearly, then choose one main goal to focus on, such as making more sales or attracting more traffic. Step by step, you will achieve your goals.
2. Plan for mobile shoppers.
It's a great trend around the world that people spend more time with their phones, quite sad though. However, it brings the opportunity for the online store owners to optimise this trend and sale their products. To achieve this, efforts are needed in making it more user-friendly and attractive for the mobile visitors. Add more visual contents and re-size the website to fit the mobile devices are essential for keeping the mobile visitors.
3. Choose the right landing page.
Choose the right landing page to keep your visitors and convert them into customers. It's recommended to set the parts of the site where they can purchase your products as the landing page. And it's important to make sure that the landing page is clear and visitors won't get distracted or loose their interest in your store and quit. The main purpose of the landing page is to get customers to pay your products.
4. Free shipping.
Studies have shown that free shipping is the best and most effective way of convincing customers to willingly purchase online. It works for Amazon, ebay, etc. Adjust your product prices and apply this model to convert traffic into sales.
5. Focus on SEO.
Invest more time and efforts on SEO and focus on the right keywords that can bring your store ranking to a higher position in Google search. For a new store, Google search is an effective way of bringing new customers.
Videos have more influences than text and they have longer effects on search engine. Besides, you can also upload videos to Youtu, which is another powerful platform for attracting traffics.
Above are the 5 proven ways that have been used by many successful ecommerce store owners. You can implement these methods to your store, by start taking actions to do the following things now:
a). Browse your competitors' online store, who have been successful in operating ecommerce business. Check their websites out, learn from them and improve your own store.
b). Look at your Google Analytics data, to get a sense of which part of your current site is attracting people, how long they stay, and how many of the visitors become customers ( the conversion rate).
c). If possible, talk to people who work in the companies that are selling the products related to your niche. Ask them which product has worked well and which hasn't.
Don't let your visitors or customers leave your website without purchasing products. Create your site to make it user-friendly and really easy for them to buy quickly. Give your best to your goal, though it might take you 6 months to achieve so.
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