The explosion of growth in the ecommerce world has only made it tougher for ecommerce sites to attract the critical mass of visitors needed to stay in business.
In this post I will share with you 12 different strategies that you could use to increase your online community and get more sales. Pick the strategies and tactics you find most interesting and suitable for your business and start seeing your business grow.
1. Update content / blogs regularly.
It's important to keep your customers / followers being interested in your store. You could use the following methods to update the store content:
- Add the latest and trending products;
- Post interesting blogs that are related to your products;
- Create discount or sales activities;
2. Using images while posting Ads.
Images tend to get people's attention fast. The best way to increase Ads engagement is by including images within the Ads campaign. Images help to make the ads connect with people's emotions & feelings, which are the vital factors for making purchase-related decisions. Studies show that posts with photos on Facebook generate 50% more likes than the normal text posts. Same effects happen for the Google Adwords. Image ads are generally more attractive and more easily to stir up people's curiosity, compared with text Ads.
With the help of Google Shopping free apps, it becomes convenient and simple to link the shopify store with the Google Merchant Centre, which simplify the process of advertising with product images to a great extent.
3. Make it easy to link your ecommerce site with other social media.
The more impressions that people have about your ecommerce site, the more likely it is for your site to gain traffic and customers. Make sure that you have embedded the social media icons (facebook, instagram, pinterest, twitter, google+, linkedin, etc) into your webpage. And make sure that they are displayed properly to the visitors, not hidden or blocked. And you could always be the first to like, share, or link your webpage with your other social media account. Do your part to bring your site to the friends, families and communities.
And you may want to consider to place social media icons in the following places of your website:
- Footer of the website & blog
- Header of the website & blog
- On the left/right hand side of the website & blog
- In your newsletter
- In you email signature
- Within specific blog posts
Check out this example of an outdoor product website. They list the social media icons on the side of the home page and make them stick there. Neat and tidy. A great idea!
4. Enable UGC (User Generate Content).
It is a great way to create trust and provide insights on your products by using UGC (User Generate Content), which will result in sales increase.
Yotpo is a popular free social review app that's available in Shopify's app store. Yotop helps you to increase sales by generating more site & product reviews with Yotpo’s signature in-mail review form. Besides, with it you can boost your customers' trust and increase conversion rate with tons of verified reviews & customer photos. The app helps convert over 8% of customers to reviewers through their mail after purchase email which results in a large number of reviews being created. The best part is that this process is automated so you don’t have to spend time reaching out to customers to try and get new product reviews. Here's how it works:
5. Create micro content.
Nowadays, a great amount of people admit that they often feel overwhelmed by the overloaded information out there. World is changing too fast and too many things happen each day, leaving people helplessly, unable to digest such huge information. It means people have less patient and less time to consume content. An increasing trend among marketers which should be considered seriously by the ecommerce store owners is the creation of bite sized chunks of content, for quick and easy consumption.
Vine is a great, free app for creating an up to 6s short video. Facebook also provide such video creating tool by using up to 10 images.
Above listed methods have been widely discussed and introduced on other Ecommerce blogs or courses. And a great many of online store owners have won traffic and made great sales over their competitors, by applying one or more of the these strategies.
Many people have heard some ideas, but only a few are willing to work hard and try them out. Take actions today and fight your way up in the ecommerce business!
Conclusion
Above listed methods have been widely discussed and introduced on other Ecommerce blogs or courses. And a great many of online store owners have won traffic and made great sales over their competitors, by applying one or more of the these strategies.
Many people have heard some ideas, but only a few are willing to work hard and try them out. Take actions today and fight your way up in the ecommerce business!
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